Aloha & Light
In 2019, an e-commerce business in the luxury babywearing industry was experiencing a plateau in sales. The business owner enlisted our help to develop a customer acquisition strategy, complete a brand refinement, and help plan future product innovations. After doing a deep dive on her foundational principles and future vision, we introduced a new tagline, refined the brand’s About Us section on the website, and helped to ideate future products that fit seamlessly within the brand’s portfolio while capturing a new customer target.
Results: 65% increase in Facebook Community membership; 100% year-over-year increase in engaged consumers; year-over-year sales increase of 107%.
During our time working with Aloha and Light, we helped manage the company's PR firm. In 2021, the brand secured a national television placement on the Today Show with Hoda and Jenna. Our team coordinated communications to ensure all requirements were met on time, collected and shared B-roll (including creation of new clips), and curated talking points to ensure that the brand was portrayed accurately to the public.