In 2021, we met the team at GreenFire — an ambitious startup with an innovative product and a big vision. Run by a small team of experts within their respective fields, the brand lacked a clear, singular identity from which to communicate its story and promote its products.

Kurose Communications began solving for this challenge by meeting with stakeholders to understand GreenFire’s origin story, its collective values, and its vision for the future. Through a series of collaborative sessions, we worked with the GreenFire team to produce their Mission Statement, About Us section of their website, and a series of bios for the leadership team.

We were subsequently asked to evaluate and optimize GreenFire’s website. While the site initially contained a surplus of information potentially relevant to industry professionals, it lacked cohesion and an intuitive user experience. Our team worked with the company’s web designer to filter the content down to only the most relevant parts, revised the copy to eliminate jargon and align it with the new brand identity, and organized the information in a way that was easy to navigate.

Finally, GreenFire enlisted support from our team for creation of marketing collateral including product brochures (sample below), video content (sample reel, below), and a company pitch deck for presentation to potential clients including Disneyland, municipal fire departments, contractors and others.