VandenBerghe Properties:

The Lark At Copper River

While working as an extension of a reputable branding firm, our team provided copywriting support for multifamily housing client projects.

VandenBerghe Properties, a property developer and management company, was in need of a property name for its new 492-unit luxury apartment complex in Central California. The client was interested in tying the name to the property's geograpical location to make it locally relevant. After auditing the VandenBerghe brand, the neighborhood, the competitive landscape, and understanding the target demographic, we presented a few options for the client's review. Among them was "The Lark," which is a bird native to the California Central Valley. To complement the naming for a more robust marketing strategy, we then proposed a series of headlines to market their amenities, the neighborhood, and the property interiors.