Toll Brothers:

The Lindley

While working as an extension of a reputable branding firm, our team provided copywriting support for multifamily housing client projects.

Toll Brothers was one such client set to break ground on a new luxury high rise apartment building in downtown San Diego. The Lindley, which would be built adjacent to San Diego’s bustling Little Italy neighborhood, had a well-defined resident prospect profile and needed strategic communications content to appeal to its target audience.

We began by conducting in-depth research of the location and completed a competitive audit of nearby luxury apartments to ensure that our recommendations for The Lindley were differentiated. Next, our team developed a series of headline options for the property, and taglines to highlight the upscale amenities, interiors, and neighborhood that would resonate with target prospects. We also produced complementary marketing copy that the client would ultimately use on its property website.